EXPERIENCE
LEAFLY
Senior Product Designer
October 2021 - Present
Sole product designer for Leafly’s iOS and Android applications. Responsible for gathering project specifications, researching and conceptualizing product designs, conducting
user testing, facilitating development handoffs and completing design QA for new native features. Also participated in long-term product strategy and road mapping. Conducted an in-depth audit of native apps and prioritized platform and design recommendations in partnership with product management. Worked closely with design management to improve team processes. Utilized and contributed to extensive Design System library.
MALAUZAI SOFTWARE INC.
Senior UX Designer
October 2018 – October 2021
Lead designer on the User Experience Engineering team for Financial Institutions within North American Community Markets. Work closely with the Director of UX to ensure consistent user experience across several lines of business within the organization. Collaborate and contribute to various global UX teams within the company. Oversee workload for team of 5 designers. Track deadlines and deliverables on all projects and communicate progress to key stakeholders. Serve as main point of contact between the UX team and Product & Engineering groups. Conduct in-person end user and subject matter expert interviews and synthesize data for User Personas. Craft and facilitate both quantitative and qualitative user testing at various stages of the design process. Interview, hire and train new team members.
MALAUZAI SOFTWARE INC.
UX Designer
January 2015 – October 2018
Design and implement unique mobile and web applications for financial institutions. Work as design resource for Engineering, Product and Infrastructure teams. Create conceptual prototypes, wireframes and mockups for new application features and functionality. Assist with internal and external marketing collateral design. Provided art direction and visual design work to re-brand company and overhaul corporate website.
AW MEDIA INC.
Art Director & Advertising Designer
January 2012 - January 2015
Art direction and advertising design for Austin Woman and ATX Man magazines. Manage monthly ad collection and plan strategic placement within various publications. Create in-house advertising, e-newsletters, event branding and marketing materials. Work closely with sales staff for the creation of sales support materials. Assist Creative Director with production of editorial layout design and photoshoot styling. Manage Wordpress content including web ads, calendars and digital editions. Spearheaded re-design of Austin Woman including changing magazine size and format, new header design and department page layouts and website refresh.
FREMONT ABBEY ARTS CENTER
Graphic Designer
November 2010 - September 2011
Design marketing materials for print and web, promote events through print and digital newsletters, update social media accounts, create event signage and banners. Work with printers for production and distribution of promotional and event materials.
Dumb Eyes
Graphic Design and Social Media Intern
January 2011 - March 2011
Design marketing materials for print and web, promote events through print and digital newsletters, update social media accounts, create event signage and banners. Work with printers for production and distribution of promotional and event materials.
FREELANCE GRAPHIC DESIGN
Graphic Designer
June 2010 – Present
Graphic Design work for various clients including Texas Monthly magazine, October Custom Publishing, Patriot Dental, Hill Country Guitars and others. Conceptualize, design and create branding collateral including catalogs, brochures, posters, advertisements and web assets. Prepare and send final artwork to vendors to produce. Prepare and produce web imagery for use by various retailers.
AUSTIN COMMUNITY COLLEGE
2003 - 2005
Literature, History, Psychology and Sociology
EDUCATION
THE ART INSTITUTE OF SEATTLE
2008 - 2011
Associate of Applied Arts in Graphic Design
SKILLS
UX Design
UI Design
Product Design
Prototyping
Personas
User Research
Design Thinking
Visual Design
Art Direction
Branding
Editorial Layout
PROFICIENCIES
ADOBE CREATIVE CLOUD
Photoshop, InDesign, Illustrator, Experience Design & Acrobat
MICROSOFT OFFICE
Word, Excel & PowerPoint
Basic HTML & CSS
Wordpress
Git
Jira
Confluence
Sketch
Xcode
Mural